Labeling and Advertising Requirements Under the Federal Alcohol Administration Act
Extension without change of a currently approved collection
No
Regular
06/29/2022
Requested
Previously Approved
36 Months From Approved
06/30/2022
13,000
11,500
13,000
11,500
0
0
As required by the Federal Alcohol Administration Act (FAA Act) at 27 U.S.C. 205(e) and (f), the Alcohol and Tobacco Tax and Trade Bureau (TTB) has issued regulations regarding the labeling and advertising of wine, distilled spirits, and malt beverages, which are contained in 27 CFR parts 4, 5, and 7, respectively. The FAA Act provides that these regulations should, among other things, prohibit consumer deception and the use of misleading statements on labels and ensure that labels provide the consumer with adequate information as to the identity and quality of the product. Under those TTB regulations, bottlers and importers of alcohol beverages must provide certain mandatory information, conform to regulatory requirements regarding certain voluntary disclosures, and adhere to certain presentation standards for statements made on labels and in advertisements of alcohol beverages. Those regulations ensure that consumers are provided with adequate, legible, and non-deceptive or misleading information as to the identity and quality of such products.
Program Changes: As summarized below, as a matter of agency discretion, TTB recently reorganized and clarified its alcohol beverage labeling and advertising regulations in 27 CFR parts 4, 5, and 7 in order to improve understanding of the regulatory requirements and to make compliance easier and less burdensome for industry members. The amendments made do not require alcohol beverage industry members to make changes to any existing alcohol beverage label or advertisement. In addition, the finalized regulations do not increase the requirements or estimated burden associated with this information collection.
In T.D. TTBâ158, published in the Federal Register on April 2, 2020 (85 FR 18704), TTB finalized certain proposed liberalizing and clarifying changes that could be implemented quickly and that would provide industry members greater flexibility in alcohol beverage labeling and advertising, particularly concerning the location of certain information on labels or in advertisements. In T.D. TTBâ176, published on February 9, 2022 (87 FR 7526), TTB reorganized its labeling and advertising requirements for distilled spirits in 27 CFR part 5 and for beer in 27 CFR part 7. As a result of that second final rule, the regulatory section numbers in parts 5 and 7 associated with this information collection have changed from those previously reported. (TTB plans to issue a further final rule reorganizing its wine labeling regulations in part 27 CFR part 4, and placing all of its alcohol beverage advertising regulations in a new part 14.)
Adjustments: Due to changes in agency estimates, TTB is increasing the number of annual respondents, responses, and burden hours associated with this information collection, from 11,500 for each to 13,000. These increases are due to continued growth in the number of alcohol beverage producers (bottlers) and importers in the United States and continued growth in the number of alcohol beverage products introduced into interstate commerce.
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.