To develop a new national public service advertising campaing to educate the public about the importance of safe food handling and how to reduce the risks associated with foodborne illness.
FSIS is partnering with the Ad Council to conduct a large Food Safety Education Campaign using public service announcements. The initial exploratory research needs to begin the first week of December to ensure that the campaign's timeframes are met.
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.