FTC Study of Food Marketing to Children and Adolescents

OMB Control No: 3084-0139	ICR Reference No: 201005-3084-004
Status: Historical Active	Previous ICR Reference No: 200704-3084-002
Agency/Subagency: FTC	Agency Tracking No:
Title: FTC Study of Food Marketing to Children and Adolescents
Type of Information Collection: Reinstatement with change of a previously approved collection	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved without change	Conclusion Date: 07/08/2010
Retrieve Notice of Action (NOA)	Date Received in OIRA: 05/25/2010
Terms of Clearance:

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	07/31/2013	36 Months From Approved
Responses	48	0	0
Time Burden (Hours)	17,550	0	0
Cost Burden (Dollars)	0	0	0

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Abstract: The Federal Trade Commission (“FTC” or “Commission”) proposes to conduct an analysis of food and beverage industry marketing to children and adolescents. This analysis will examine advertising and promotional techniques and expenditures, and the nutritional content of food products marketed to children and adolescents by members of the food industry. The Commission will seek the information necessary to prepare this analysis through compulsory process under Section 6(b) of the FTC Act, 15 U.S.C. § 46(b).

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Authorizing Statute(s): US Code: 15 USC 46(b) Name of Law: FTC Act

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	74 FR 48072	09/21/2009
30-day Notice:	Federal Register Citation:	Citation Date:
	75 FR 29340	05/25/2010
Did the Agency receive public comments on this ICR? Yes

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Number of Information Collection (IC) in this ICR: 2

IC Title Form No. Form Name Information requests to parent companies that market a single category of product to children and adolescents Information requests to parent companies that market multiple categories of products to children and adolescents

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	48	0	0	48	0	0
Annual Time Burden (Hours)	17,550	0	0	17,550	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: The FTC proposes to gather 2009 data covering generally the same scope of food marketing activities and expenditures as covered by its 2008 report regarding food marketing to children and adolescents. In an additional area of focus, the Commission will gather key nutrient data (e.g., calories, fat, sodium, sugar, servings of whole grains, servings of fruit and vegetable) for foods and beverages that the respondents marketed to children and adolescents in 2009, and for foods and beverages previously reported by companies for calendar year 2006. The FTC has added to the instant proposed study two additional companies that have joined the Children’s Food and Beverage Advertising Initiative (the self-regulatory program administered by the CBBB) since the 2008 report. The other new respondent companies were added based on research that they are engaged in youth-directed food marketing.

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Annual Cost to Federal Government: $1,750,000

Does this IC contain surveys, censuses, or employ statistical methods? No

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? No

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? Uncollected

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? No

Is this ICR related to the Pandemic Response? Uncollected

Agency Contact: Sarah Botha 2023262036 [email protected]

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
		(a) It is necessary for the proper performance of agency functions;
		(b) It avoids unnecessary duplication;
		(c) It reduces burden on small entities;
		(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;
		(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;
		(f) It indicates the retention periods for recordkeeping requirements;
		(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:
			(i) Why the information is being collected;
			(ii) Use of information;
			(iii) Burden estimate;
			(iv) Nature of response (voluntary, required for a benefit, or mandatory);
			(v) Nature and extent of confidentiality; and
			(vi) Need to display currently valid OMB control number;
		(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.
		(i) It uses effective and efficient statistical survey methodology (if applicable); and
		(j) It makes appropriate use of information technology.
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
Certification Date: 05/25/2010

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