CDC is developing an HIV prevention social marketing campaign for African American MSM (AAMSM), aimed at increasing the proportion of AAMSM who get an HIV test and who are of their HIV serostatus. Recent surveillance data show that of the transmission categories for men HIV infections increased only among MSM (MMWR, 2008) regardless of race. MSM infections accounted for 53% of all new infections in 2008 (Hall et. al., 2008).
The formative research will inform the development of a HIV Testing Social Marketing Campaign for AAMSM. The study entails conducting interviews with a convenience sample of 432 AAMSM ages 18 to 44; (1) explore participants' knowledge, attitudes, and beliefs about HIV an HIV testing to inform the development of campaign messages; (2) identify the most motivating approach, supporting data, and key messages for materials development; (3) test creative concepts, potential campaign themes, logos and names; and (4) test creative materials developed based on the finding from the previous phases of the research.
US Code:
42 USC 241
Name of Law: Public Health Svc. Act
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0762_Sup Stat B_081709.doc
0762_Att2.60dFRN.pdf
Data Collection Instrument for Focus Groups