NOAA Awareness Study

OMB Control No: 0648-0574	ICR Reference No: 200712-0648-007
Status: Historical Active	Previous ICR Reference No:
Agency/Subagency: DOC/NOAA	Agency Tracking No:
Title: NOAA Awareness Study
Type of Information Collection: New collection (Request for a new OMB Control Number)	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved without change	Conclusion Date: 02/14/2008
Retrieve Notice of Action (NOA)	Date Received in OIRA: 12/26/2007
Terms of Clearance:

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	02/28/2011	36 Months From Approved
Responses	3,096	0	0
Time Burden (Hours)	1,192	0	0
Cost Burden (Dollars)	0	0	0

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Abstract: In response to the America COMPETES (America Creating Opportunities to Meaningfully Promote Excellence in Technology, Education, and Science) Act, Public Law 110-69, the National Oceanic and Atmospheric Administration (NOAA) will collect information to effectively assess the general public’s understanding and awareness of NOAA and its programs, especially as it relates to the collection and dissemination of scientific, operational, and life-saving data. NOAA’s mission includes: 1) understanding and predicting changes in the Earth’s environment; 2) being an international leader in changing the way integrated environmental observations and information are captured, managed, stored, shared, and used to benefit the world; and 3) protecting life and property. NOAA will consider the findings in tailoring its outreach activities and use the findings as basis from which to design metrics for measuring the utilization by various publics of tax-funded data products.

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Authorizing Statute(s): PL: Pub.L. 110 - 69 3004 Name of Law: America COMPETES Act

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	72 FR 44497	08/08/2007
30-day Notice:	Federal Register Citation:	Citation Date:
	72 FR 72987	12/26/2007
Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 3

IC Title Form No. Form Name Focus Groups N A NOAA Focus Group Guide Step 3 Survey NA NOAA Message Testing Survey Step 2 Survey NA NOAA Awareness and Positioning Development Survey

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	3,096	0	0	3,096	0	0
Annual Time Burden (Hours)	1,192	0	0	1,192	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: This is a new program which includes three surveys and eight focus groups, involving a total of 3096 respondents, a total hourly burden of 1,192 hours, and no costs to the public.

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Annual Cost to Federal Government: $250,000

Does this IC contain surveys, censuses, or employ statistical methods? Yes Part B of Supporting Statement

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? Uncollected

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? Uncollected

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? Uncollected

Is this ICR related to the Pandemic Response? Uncollected

Agency Contact: Patricia Huff 3017131127

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
		(a) It is necessary for the proper performance of agency functions;
		(b) It avoids unnecessary duplication;
		(c) It reduces burden on small entities;
		(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;
		(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;
		(f) It indicates the retention periods for recordkeeping requirements;
		(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:
			(i) Why the information is being collected;
			(ii) Use of information;
			(iii) Burden estimate;
			(iv) Nature of response (voluntary, required for a benefit, or mandatory);
			(v) Nature and extent of confidentiality; and
			(vi) Need to display currently valid OMB control number;
		(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.
		(i) It uses effective and efficient statistical survey methodology (if applicable); and
		(j) It makes appropriate use of information technology.
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
Certification Date: 12/26/2007

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